GovGTM Win-Loss Reviews

Examine past pursuits to uncover competitive insights that shape stronger future pursuits. Through expert-led Win-Loss Reviews, gain clarity on customer perceptions, competitor positioning, and key win or loss factors.

Our specialists will help you understand why you won or lost, and how to improve your win rate on future opportunities.

Talk with a specialist

How A Review Runs

Every review follows the same three steps, from choosing the deals worth analyzing through to a written report you can act on.

Win-Loss Selection

Strategic selection of deals to analyze for maximum insight. We identify which opportunities will yield the most valuable lessons.

Expert Analysis

Deep-dive analysis by government sales specialists. Our experts conduct interviews and assessments to uncover real drivers behind outcomes.

Detailed Report

Comprehensive report with actionable recommendations. Includes competitive insights, proposal evaluation, and specific improvements for future pursuits.

GovGTM Win-Loss · Steps 01–03

Pricing

Choose your plan

Expert-led Win-Loss Reviews to uncover insights from your past deals.

Subscribe and decide when to use your review credits throughout the year.

1 review / yr

Test the format

$2,450

1 Win-Loss Review (Sales or RFP opportunity)
Expert-led analysis
Detailed written report
Competitive insights
1 customer interview (if non-RFP)
1 review call

3 reviews / yr

Find a pattern

$6,250

$2,083 per review ($1,100 savings)

3 Win-Loss Reviews (Sales or RFP opportunities)
Expert-led analysis
Detailed written reports
Competitive insights
3 customer interviews (if non-RFP)
1 review call per 3 reviews

6 reviews / yr

Segment-level confidence

$11,750

$1,958 per review ($2,950 savings)

6 Win-Loss Reviews (Sales or RFP opportunities)
Expert-led analysis
Detailed written reports
Competitive insights
6 customer interviews (if non-RFP)
1 review call per 3 reviews

12 reviews / yr

Quarterly program

$22,500

$1,875 per review ($6,900 savings)

12 Win-Loss Reviews (Sales or RFP opportunities)
Expert-led analysis
Detailed written reports
Competitive insights
12 customer interviews (if non-RFP)
1 review call per 3 reviews

Need a custom solution? Let's discuss your specific requirements.